Innovative Kumho Omni Ring Tyre Wins Design Award

Innovative Kumho Omni Ring Tyre Wins Major International Design Award



Kumho Tyre has again won the coveted International Forum Design Award for 2026 (iF Design Award).


The iF Design Award is organised by the IF International Forum Design in Germany and is recognised as one of the world’s top three design awards alongside the German Red Dot Design Award and the International Design Excellence Awards (IDEA) in the United States.


More than 11,000 entries from 72 countries were submitted this year, and the judging panel comprising 132 international experts selected the ultimate winners.


Kumho Tyre won the Product Concepts category for its radical Omni Ring concept, a modular tyre which has been designed for future mobility and is characterised by its ability to move in all directions.


The Kumho Omni Ring features various patterns that deliver optimal performance depending on driving conditions and demands.


In urban indoor settings, a dense herringbone pattern ensures noise reduction and energy efficiency while for inter-city motorway travel, it features a durable block pattern that enhances performance at high speeds, and enables efficient mobility in future urban environments.


Kumho Tyre’s head of R&D, Young-Jin Kim, said the company has pursued a wide range of R&D initiatives in line with the rapidly evolving mobility industry.


“We will further strengthen our R&D capabilities to deliver sustainable and responsible mobility solutions for the future, based on innovative design and advanced technology,” said Kim.


Kumho Tyre has consistently received recognition at major design awards around the world, earning acclaim each year for the originality and advanced concepts of its future products.


The company aims to further strengthen its position as a global premium brand as a smart mobility partner for a sustainable future, through continued innovation in design and functionality.


VIEW RANGE

NSW/QLD Platinum Dealer Conference

November 16, 2023
After a number of years and a range of factors beyond anyone’s control, Kumho Tyre Australia were pleased to host a combined Platinum Dealer Conference for their NSW and QLD Dealers on the Gold Coast.  Held in mid-October, 28 of the Kumho Platinum Dealers checked in to the Mantra on View in Surfers Paradise before hearing all the latest from key Kumho staff about the year so far and the road ahead for Kumho as a brand and also the Platinum Dealer program. With near 70 people in the room, it was great to be able to share ideas and workshop things that work, and also work through issues individual stores may run in to at different times. With multiple people from Head Office in attendance, Dealers certainly found it beneficial to have direct correspondence and conversations with key decision-makers. After spending close to three hours running through a number of key elements, it was time for everyone to pretty themselves up before meeting for a quiet ale and from there it was off to Top Golf. For a large contingent of the group it was their first experience at the venue and it didn’t disappoint. With good food, cold beverages and a golf range like no other, a fun time was had by all. Special mention must go to Ian Kennedy from Transit Tyres in Mackay and Craig Hooper from Tyrewise on the Sunshine Coast who clearly spend a lot of their time when not at their store playing golf and working on their game. National Trade Marketing Manager, Paul Deer, was pleased with how the conference went. “It’s been difficult for everyone to come together over the past couple of years but we made sure this year we gave all our valued Platinum Dealers the opportunity to attend what I believe was a successful event,” Deer said. “We had a great turn out and it was good to be able to be in front of a large group to talk them through the success of the last 12 months, as well as discuss some exciting projects we’ve got underway heading into 2024." “Whilst we talked ‘shop’ for a period in the afternoon, we got to experience one of the Gold Coast’s newest attractions in Top Golf. It was certainly enjoyable and I think it’s safe to say all our Platinum Dealers should stick to their day job and won’t be on the PGA TOUR anytime soon." “We thank all of our Platinum Dealers for their continued support of the program and we are certainly looking forward to finishing the year strongly and then starting 2024 with a bang.”