Kumho Tyre Plots A Path To Sustainability

Kumho Tyre has announced the outline of its focus on sustainable materials research as the automotive sector continues to place greater emphasis on environmental impact across the supply chain.


The tyre manufacturer has said that the future of sustainable mobility depends on how vehicles are powered, but also on the materials used to manufacture the components that enable them to move.


Kumho Tyre has said that it is investing in research and development to increase the use of sustainable, recycled and bio-based materials throughout tyre production, with work focused on reducing reliance on fossil-based resources while maintaining tyre performance.


“Sustainability is no longer a future consideration for the tyre industry, it is a responsibility that must be embedded into every stage of product development today," said Kumho Tyre Australia Managing Director, Mr Harry Kim.



"It requires us to carefully consider the materials we use, how those materials are sourced and how they can be recovered and reused at the end of a tyre’s life," he added.


“Our investment in sustainable materials research reflects our long-term commitment to delivering products that not only perform to the highest standards but also contribute to a more sustainable future for the automotive industry.”


A modern tyre uses a blend of natural and synthetic rubber, carbon black, steel, textiles, silica and specialist chemicals. Kumho Tyre says that many of these materials have historically been derived from finite fossil-based resources and that it is now evaluating alternatives including bio-based resources, recycled content and recovered materials from end-of-life tyres.


The company said its research programs were focused on renewables, recycling and reducing. This includes work on bio-based alternatives such as bio-based SBR, rice husk silica and bio-based resins, as well as the use of end-of-life tyres and technologies designed to reduce weight and rolling resistance.


Kumho Tyre said its objective was to move towards 100% sustainable materials, with a wider aim of supporting net-zero carbon ambitions by 2045 and reducing waste across the value chain.






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NSW/QLD Platinum Dealer Conference

November 16, 2023
After a number of years and a range of factors beyond anyone’s control, Kumho Tyre Australia were pleased to host a combined Platinum Dealer Conference for their NSW and QLD Dealers on the Gold Coast.  Held in mid-October, 28 of the Kumho Platinum Dealers checked in to the Mantra on View in Surfers Paradise before hearing all the latest from key Kumho staff about the year so far and the road ahead for Kumho as a brand and also the Platinum Dealer program. With near 70 people in the room, it was great to be able to share ideas and workshop things that work, and also work through issues individual stores may run in to at different times. With multiple people from Head Office in attendance, Dealers certainly found it beneficial to have direct correspondence and conversations with key decision-makers. After spending close to three hours running through a number of key elements, it was time for everyone to pretty themselves up before meeting for a quiet ale and from there it was off to Top Golf. For a large contingent of the group it was their first experience at the venue and it didn’t disappoint. With good food, cold beverages and a golf range like no other, a fun time was had by all. Special mention must go to Ian Kennedy from Transit Tyres in Mackay and Craig Hooper from Tyrewise on the Sunshine Coast who clearly spend a lot of their time when not at their store playing golf and working on their game. National Trade Marketing Manager, Paul Deer, was pleased with how the conference went. “It’s been difficult for everyone to come together over the past couple of years but we made sure this year we gave all our valued Platinum Dealers the opportunity to attend what I believe was a successful event,” Deer said. “We had a great turn out and it was good to be able to be in front of a large group to talk them through the success of the last 12 months, as well as discuss some exciting projects we’ve got underway heading into 2024." “Whilst we talked ‘shop’ for a period in the afternoon, we got to experience one of the Gold Coast’s newest attractions in Top Golf. It was certainly enjoyable and I think it’s safe to say all our Platinum Dealers should stick to their day job and won’t be on the PGA TOUR anytime soon." “We thank all of our Platinum Dealers for their continued support of the program and we are certainly looking forward to finishing the year strongly and then starting 2024 with a bang.”